Tuesday, July 7, 2015

web design trends that changes:

1.Vibrant design
BaseKit co-founder Richard Healy believes Google's Material design specification – intended to combine the texture and tactility of paper and ink with the 'imagination and magic of digital' – will inspire designers.
He told us: "Think bold, graphical and intentional. We're talking vibrant, unexpected colours, contrasted with subdued and muted environments; large-scale typography, soft directional lighting and shadow; the use of responsive design best practices; and meaningful motion – carefully choreographed animation that provides fluid, seamless touch transitions and, more importantly, delights users."

The Quality Update:

It’s not your imagination. Google’s results have changed since the beginning of this month, and Google’s officially confirmed to Search Engine Land that this is due to a change with how it assesses content quality. Call it “The Quality Update,” if you will.
Earlier this month, some publishers began noticing changes to Google’s search results. We had asked Google if this due to a Panda Update or any other type of update, but Google replied no. Since then, more reports came in, with the change even being dubbed the “Phantom Update” because something did seem to have happened, even if Google wasn’t acknowledging it.
Now Google has. After more follow-up this week, the company told Search Engine Land that while no spam-related update had happened, there were changes to its core ranking algorithm in terms of how it processes quality signals.

Wednesday, June 3, 2015

Latest web tool-template engine

Creating a static HTML page similarly is simple. However, if you have multiple HTML pages to handle in your project, things could get out of hand. Most of these pages may share the same components such as a Header, Sidebar, and Footer.
If you change something in the Sidebar, should you change it for the Sidebar in the other pages, one by one, or use a Template Engine instead?
Using a Template Engine sounds better for this situation. There are now a number of Template Engines that we can use, such as Kit, Jade, and Handlebars. Each has its own writing conventions. Kit, for instance, comes only with Variables and Import capability which are declared with a simple HTML comment tag, like so.

// example of importing a seperate template
<!-- @include inc/partial -->
// this is a variable
<!-- @var: The Variable Value -->
Jade and Handlebars come with a lot of robust features to cater to more complex projects. We will discuss them in more detail in a separate post (stay tuned!). The point is that if you want to build a scalable static website, you should take advantages of a Template Engine.

The Best 7 SEO Strategies for improve your website ranking in 2015

1. Optimize for mobile search
2. Focus on a variety of keywords
3. Don’t ignore social media
4. Ditch complicated UX and URL
5. Don’t sweat the small stuff
6. Long tail SEO still matters
7. Pair up with PR

Friday, May 15, 2015

More trends we would like to see less of:

  • Content carousels;
  • Overly large hero images;
  • Overused stock photos;
  • Autoplay videos;
  • Automated popups;
  • Advertising sidebars;
  • “Hello world” blog posts;
  • Reloading pages;
  • Modal windows with hidden or tiny close commands;
  • Loading screens;
  • Small font sizes;
  • Long shadows;
  • Hipster icons and logos.

Strategies That Will Still Work in 2015

1.Widen the Net for Hummingbird-Friendly Keywords

Hummingbird brought a change in the way Google parses queries. Instead of matching up separate keywords to pages, it's now looking for actual search intent.
Keywords still are important, but now you should look for larger buckets of niche-specific word combinations. To do this, first, determine various conversational phrases people are likely to use when searching for your services. For example, instead of flowers, try phrases like Valentines bouquet, same day flower delivery, or inexpensive flower arrangement. When possible, target conversational phrases just as they are, for example, target where to buy flowers in bulk.
Next, classify these phrases into three categories: informational, navigational, and transactional. To address informational queries, create educational content that then links to your product or sales pages. Navigational queries are already looking for your brand name, product name, or website. Transactional queries signal commercial intent. To rank for these, include words like buy, coupon, discount, deal, review, or hire.



Tuesday, April 28, 2015

Google PageRank & Algorithm Updates

  • Did Google Update Their Search Algorithm Over The Weekend? | April 27, 2015
  • Google: The New Mobile Results Are Completely Rolled Out In Some Data Centers | April 24, 2015
  • Google Penguin Turns Three Years Old Today | April 24, 2015
  • Google: The Doorway Algorithm Did Launch | April 24, 2015
  • Google's Mobile Friendly Update Now Live? | April 22, 2015
  • SEOs & Webmasters Eagerly Monitor Google Mobile Results On Mobilegeddon Day | April 21, 2015
  • Google: The Mobile Friendly Ranking Algorithm Still On For Tomorrow, April 21st | April 20, 2015
  • How Quickly Will Google Notice My Site Is Mobile Friendly? | April 20, 2015