Though Google gets roughly 3.5 billion searches per day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types.
In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type.
What It Is
Navigational search is used by searchers who are more likely to convert.
A navigational search is when a user searches for a specific website by typing in the name of that website (not the URL).
Someone who wants to find my site,Panama Technologies might perform this navigational search:
They did not type in the address: “www.panamatechnologies.com”, They typed in the name of my company using a search engine or maybe just the browser bar.
Your branded keywords are some of your most important. Why? Because they help the people who are looking for your site to find your site.
These are some of your most valuable visitors! Time and again, visitors who land on my sites using branded or navigational searches are far more likely to convert. They know what they want, and they are searching for it. They are ready to convert.