Friday, September 12, 2014

Why Bother with Social Media Optimization?

In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience and capturing tangible metrics to gauge your social media initiatives. Consider these benefits:

  1. Social SEO - More shared links depicts you as an authority to search engines and improves SEO. Facebook, Twitter, and LinkedIn all feature top shared content as "Top News", "Top Tweet", and "Top Headlines" providing more opportunities to drive traffic.
  2. User Generated Content (UGC) - Content created and curated by users carries greater influence and travels faster than doing it on your own. Voice of the customer (VoC) feedback, questions, testimonials, and insights surface through social interaction, discussion, and sharing.
  3. Social Proof - Lots of comments or shares proves that content is read- and share-worthy. Featuring these counts can increase social follows, article click-through rates, shared links, and inbound links.
  4. Social User Experience - Users appreciate the opportunity to participate in discussions and are generally willing to share or discuss content they like or [dramatically] dislike. Open discussion builds a community around the topic. Empowering users to more easily speak out about your content helps build "brand ambassadors."
  5. Social Metrics - Comments, subscribes, and shares are all useful metrics for measuring the quality of blog content and the success of social media tactics. Tip: Tools like Post-rank and Collective Intellect can be used for measuring social engagement for your websites and competitors.