Friday, May 15, 2015

Strategies That Will Still Work in 2015

1.Widen the Net for Hummingbird-Friendly Keywords

Hummingbird brought a change in the way Google parses queries. Instead of matching up separate keywords to pages, it's now looking for actual search intent.
Keywords still are important, but now you should look for larger buckets of niche-specific word combinations. To do this, first, determine various conversational phrases people are likely to use when searching for your services. For example, instead of flowers, try phrases like Valentines bouquet, same day flower delivery, or inexpensive flower arrangement. When possible, target conversational phrases just as they are, for example, target where to buy flowers in bulk.
Next, classify these phrases into three categories: informational, navigational, and transactional. To address informational queries, create educational content that then links to your product or sales pages. Navigational queries are already looking for your brand name, product name, or website. Transactional queries signal commercial intent. To rank for these, include words like buy, coupon, discount, deal, review, or hire.